Apple to Shutdown Third-party Promotions

apple in newsApple is clamping down on free iPad and iPhone promotions by third parties.  Though Apple had been actively working to limit such promotions in the past, they now plan to come down very hard on the perpetrators.

Apple has several guidelines in place if a company were to partake in Apple promotions.  They clarify their stance in a statement released,

“iPad, iPhone, and the iPhone Gift Card may not be used in third-party promotions; iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units; you may not use the Myriad Set font on or in connection with websites, products, packaging, manuals, or promotional/advertising materials; the use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, call-outs, etc.) is prohibited; you must submit all marketing materials related to the promotion of Apple products to Apple for review”.

Despite Apple’s new hard-line stance on third party promotions, there has yet to be any reports of websites consequently affected.  Apple has decided not to comment on the issue any further.  Justifiable actions will take place at the discretion of Apple.  Websites willing to risk being fined will have to contend with this new rule.       
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