Facebook Battling Google+: Bans Ads

facebook in newsFacebook has banned all Google+ ads from their website.

First reported by TechCrunch’s Erick Schonfeld, apparently their was a specific case that came off as a little odd for those who hardly read the advertising rules Facebook hinges upon all of its users.  As it turns out, Facebook seems to be practicing a little bit of gamesmanship against their burgeoning new social competitor.

Case in Point

In order for App developer Michael Lee Johnson to amplify his circles on Google+, he thought that it would be a good idea to take out an ad on Facebook.  The ad stated, “If you’re lucky enough to have a Google+ account, add Michael Lee Johnson, Internet Geek, App Developer, Technological Virtuoso”.

This move set off a bit of a firestorm.  Facebook had already placed bans against Google+, curtailing new user’s ability to fill their circles through their Facebook contacts.

The Palto Alto based company apparently has a more holistic approach against Google than most people cared to look into.  Michael Lee Johnson found out first hand.

Mr. Johnson’s Facebook account was hastily disabled.  Here is their reasoning:

“Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.”

The ban enacted by Facebook is fair, but many feel it is at the risk of future business.  According to 6A of Facebook’s Advertising Guidelines, “We may refuse ads at any time for any reason, including our determination that they promote competing products or services or negatively affect our business or relationship with our users”.

My opinion on the matter is neither here or there.  As Google rests easy as one of the largest, most successful corporations in the world, small advertizements on Facebook most likely has little effect to their bottom line.  What this story does indicate however, to the delight of many, is a growing competitive fire between two internet giants.




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